By Silvio Wilde

Managing and shifting wisdom - on the correct time, within the correct position and with the appropriate caliber for patrons - allows businesses to outlive in instances of fierce pageant. the point of interest of this paintings is hence on wisdom administration and client dating administration. The theoretical half includes a number of ways to wisdom, its move and the obstacles to be conquer whilst sharing wisdom. this is often by means of an outline of CRM and CKM (Customer wisdom Management), outlining how the most important their profitable use is. the sensible half explores at the one hand the dependence on wisdom and however its availability for a great purchaser courting. It encompasses a case examine that investigates either the executive and the operational sector of a concrete corporation. The survey effects are then mentioned intimately, key good fortune elements pointed out and blunders mentioned. After this severe research, ultimate options are on condition that each corporation can profit from.

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P. 18. 47 Cf. Nonaka, I. (1994), p. 14. 48 Cf. Maisch, J. (2006), p. 65; Reinmann-Rothmeier, G. (2001), p. 22. 30 3 Knowledge Management The use of knowledge can be compared to the gaseous state of water. Knowledge becomes visible and thus usable. The implicit parts of knowledge, however, remain ‘foggy’ and are not directly accessible. 49 The use of knowledge can only take place effectively if routine actions and habits are broken. 50 (iii) The focus of knowledge communication is the exchange of information and the cross-linking of knowledge.

On the other hand, they have difficulties in handling the knowledge. This is confirmed by a survey – carried out by Beijerse in 2000 – on KM practiced in SMEs. 27 The majority of SMEs compete on the service that they provide to the customer and on the quality of their products and services. Therefore, (i) customer service and (ii) quality are the major competitive factors for SMEs (see Fig. 28 This can give them considerable competitive edge over big companies. The 23 Cf. html; ‘The new SME definition’ (2005), p.

3 SMEs in Germany 13 It is necessary to distinguish between these categories to get a clear picture of a company’s economic situation. 6 In 2005, there were approx. 23 million SMEs in the European Union which at that time consisted of 25 member states. 7 It can therefore be stated that ‘Micro, small and medium-sized enterprises are the engine of the European economy. They are an essential source of jobs, entrepreneurial spirit [. 3 SMEs in Germany The previous section was necessary as there is no uniform definition of small and medium-sized enterprises.

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