By Bill Schmarzo

Integrate monstrous information into company to force aggressive virtue and sustainable success

Big info MBA brings perception and services to leveraging gigantic facts in enterprise so that you can harness the facility of analytics and achieve a real enterprise virtue. in line with a realistic framework with assisting technique and hands-on workouts, this e-book is helping establish the place and the way substantial information may help rework your corporation. you are going to methods to take advantage of new resources of shopper, product, and operational information, coupled with complex analytics and information technology, to optimize key tactics, discover monetization possibilities, and create new assets of aggressive differentiation. The dialogue comprises instructions for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's consumer adventure to buyers and front-end staff alike. you will discover ways to “think like a knowledge scientist” as you construct upon the selections your online business is making an attempt to make, the hypotheses you must try out, and the predictions you want to produce.

Business stakeholders not have to relinquish keep watch over of knowledge and analytics to IT. actually, they have to champion the organization's facts assortment and research efforts. This publication is a primer at the enterprise method of analytics, supplying the sensible knowing you must convert info into opportunity.

  • Understand where and how to leverage immense data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize procedures, discover possibilities, and stand proud of the rest
  • Help company stakeholders to “think like a knowledge scientist”
  • Understand acceptable company software of alternative analytic techniques

If you will want information to remodel your online business, you want to know the way to place it to take advantage of. Big facts MBA indicates you the way to enforce gigantic facts and analytics to make greater decisions.

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Extra info for Big Data MBA: Driving Business Strategies with Data Science

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The Big Data Business Model Maturity Index is a critical foundational concept supporting the Big Data MBA and will be referenced regularly throughout the book. ” CHAPTER 2 OBJECTIVES ■ Introduce the Big Data Business Model Maturity Index as a framework for organizations to measure how effective they are at leveraging data and analytics to power their business models ■ Discuss the objectives and characteristics of each of the five phases of the Big Data Business Model Maturity Index: Business Monitoring, Business Insights, Business Optimization, Data Monetization, and Business Metamorphosis ■ Discuss how the economics of big data and the four big data value drivers can enable organizations to cross the analytics chasm and advance past the Business Monitoring phase into the Business Insights and Business Optimization phases ■ Review lessons learned that help organizations advance through the phases of the Big Data Business Model Maturity Index Introducing the Big Data Business Model Maturity Index Organizations are moving at different paces with respect to where and how they are adopting big data and advanced analytics to create business value.

WHAT HAPPENED? WHAT WILL HAPPEN? DESCRIPTIVE/BI PREDICTIVE ANALYTICS How many widgets did I sell last month? How many widgets will I sell next month? Order [5,0000] units of Component Z to support widget sales for next month What were sales by zip code for Christmas last year? What will be sales by zip code over this Christmas season? Hire [Y] new sales reps by these zip codes to handle projected Christmas sales How many of Product X were returned last month? How many of Product X will be returned next month?

How many employees will I need to hire next year? Increase hiring pipeline by 35 percent to achieve hiring goals PRESCRIPTIVE ANALYTICS C R O S S  R E F E R E N C E Chapter 8 (“Thinking Like a Data Scientist”) differentiates between descriptive analytics, predictive analytics, and prescriptive analytics. ”) questions that they need to more effectively drive the business. Yeah, this will mean lots of Post-it notes and whiteboards, my favorite tools. 13 14 Part I ■ Business Potential of Big Data Don’t Think HIPPO, Think Collaboration Unfortunately, today it is still the HIPPO—the Highest Paid Person’s Opinion— that determines most of the business decisions.

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