By Sönke Lieberam-Schmidt

The consistent progress of the realm large internet (WWW) creates a requirement for brand spanking new recommendations which are important for web searchers in addition to for info providers. whereas correct and dependent effects grew to become tougher to discover by way of se's, the significance for companies to be came across on obvious positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the influence that search engine optimisation (SEO) has at the monetary targets of net companies. He buildings on hand search engine optimization ability, integrates them in an internet site construction strategy confirmed to achieve success in perform, and develops versions for choosing the correct key words. For se's, he provides new tools of grouping and proposing results.

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Additional info for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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It stores webpage information into an index in order to enable a later fast locating of pages during the query answering process. The information stored can be differentiated in a text index, a link index, and multiple utility indexes. Arasu et al. (2001a) call the indexes text, structure, and utility indexes. 14. Brin and Page (1998) mention not only a text index but a document index as well as a lexicon. The indexer may also build a document repository in order to show the (at crawl time) stored webpages to the user at query time.

The average number of keywords per query is I ≈ 2. ) containing information. 2) j∈Jk where Jk ⊆ {1, . . , J} holds the numbers of those documents belonging to a common domain Dk . The number of domains is about K ≈ 12 millions in Germany (DENIC, 2008) and the number of documents per domain is in the range 1 ≤ |Dk | ≤ 108 . The number of domains K is growing by approximately one million per annum. Each document d j contains searchable information. In general, the searchable information is limited to text information.

He may also wonder if somebody is able to store the whole Web content or at least huge parts of it in a searchable index. Anyway, the core competency of most search engines is not only the search and retrieve functionality, but also a management of very large databases. Search engines generate large databases containing Web information to be able to quickly answer the requests. Some providers also use external databases in addition to or instead of maintaining an own database. Existing search engines use a similar fundamental approach to generate and provide their databases and results.

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